Greenlane Search Marketing, LLC Review: A Data-Driven Partner for SEO & PPC Success

Introduction

Greenlane Search Marketing, LLC is a full-service digital marketing agency specializing in SEO, PPC, content strategy, and technical optimization. Their approach is customized, data-driven, and collaborative, with a strong emphasis on transparency and measurable results. Clients praise their ability to boost organic rankings, optimize ad spend, and improve conversion rates—all while integrating seamlessly with internal teams.

Pros & Cons of Greenlane Search Marketing

Strengths

1. Results-Driven Campaigns (SEO & PPC)

Clients report significant improvements in key metrics:

• 43% increase in top 3 keyword rankings (YTD)
• 80% of conversions driven by organic & paid search
• 75% higher ad click-through rates (YoY)
• 150,000+ monthly organic visits (from zero in under a year)

One client in the education sector noted:

"During COVID-19, we saw a 21% lift in conversions and 80% more leads—PPC became our top channel thanks to Greenlane."

2. Transparent & Proactive Communication

• Weekly/bi-weekly meetings (Google Meet, Slack, email)
• Real-time adjustments based on performance data
• Proactive problem-solving: "They’d flag issues or opportunities before we noticed."

A healthcare client shared:

"They felt like an extension of our team—always responsive, even to last-minute requests."

3. Deep Industry Expertise

• SEM specialists who optimize campaigns dynamically.
• Technical SEO mastery: Cleared 25,000+ toxic backlinks for one client.
• Content strategy that revives older posts and boosts rankings.

"Their PPC specialist was a subject-matter expert—rare to find that level of insight."

4. Collaborative & Adaptable Workflow

• Tools: Asana, monday.com, Google Workspace
• Agile adjustments to budgets and KPIs.
• "They pivoted fast when our targets shifted to a $100 CPA."

Areas for Improvement

1. Limited Paid Social Media Capabilities

A few clients noted:

"They struggled with paid social ads—we switched agencies for that."

2. Reporting Could Be More Visual

• "Early reports were rudimentary—they’ve improved but could highlight wins better."

3. Resource Bottlenecks

• "When we used them for consulting (not implementation), projects stalled on our end."

Standout Features

1. Custom Strategies for Every Client

No templated approaches—each plan is tailored to business goals.

2. White-Glove Account Management

• Senior leaders (like Keith) actively involved in campaigns.
• "Most agencies delegate—Greenlane’s founders stay hands-on."

3. Holistic Digital Marketing

SEO, PPC, and content work synergistically for compounding results.

Final Verdict

👍 Best For: Businesses wanting a transparent, ROI-focused partner for SEO, PPC, or technical fixes. Ideal if you value collaboration over rigid contracts.

👎 Not Ideal For: Brands needing heavy creative design or advanced social media ads.

Rating: 4.7/5

• Strengths: Expertise, flexibility, measurable impact.
• Weaknesses: Niche gaps in social ads, occasional reporting delays.

"If you invest time in the partnership, Greenlane delivers exceptional value."

Next Step: Request a free audit to see their data-driven approach in action.