Hedges & Company Review: A Deep Dive into Their Automotive Digital Marketing Services

Introduction

Hedges & Company is a full-service digital marketing agency specializing in the automotive parts aftermarket, motorsports, and powersports industries. Since 2004, they’ve provided tailored solutions, including auto parts SEO, PPC, email marketing, and conversion rate optimization (CRO). As a Google Premier Partner and Microsoft Partner, they bring deep industry expertise to help businesses grow their online presence.

But does their performance match their reputation? Let’s break down real customer experiences to see where they excel—and where they could improve.

Pros and Cons: What Customers Say

1. Performance & ROI

✅ Strong ROAS & Revenue Growth
Many clients report consistent revenue growth outpacing ad spend, thanks to Hedges' data-driven strategies. One customer noted:

"We consistently saw our revenue growth outpace our costs, and I give kudos to their management for that."

✅ Google Shopping Expertise
Their "secret sauce" for Product Feed optimization helps businesses with complex product catalogs succeed in Shopping campaigns.

❌ Budget & Fee Management Issues
Some clients experienced unexpected fee increases and deviations from agreed-upon budgets, impacting profitability.

"An agreed-upon monthly cap of their fees was not honored… we might have continued with them had they honored the initial agreement."

2. Project Management & Communication

✅ Responsive & Transparent
Clients praise Chris (account manager) for his quick responses and detailed reporting. Weekly metrics and bi-weekly strategy calls keep campaigns on track.

✅ Hands-On Leadership
Jon, the company owner, remains accessible for key decisions, adding a personal touch.

❌ Turnover & Inconsistencies
Some clients noted account manager turnover, leading to occasional miscommunication.

3. SEO & Organic Growth

✅ Strong Organic Results
Hedges excels in boosting organic traffic and brand recognition:

"They’ve done a fantastic job organically increasing our web presence… growing our business exponentially."

✅ PPC & SEO Synergy
Unlike agencies that focus solely on paid ads, Hedges balances PPC with long-term SEO strategies.

4. Areas for Improvement

🔹 Stricter Budget Adherence – Some clients felt budgets were not always followed as planned, leading to inefficiencies.
🔹 Fee Transparency – A few reviews mentioned unexpected cost structures impacting profitability.

Final Verdict: Is Hedges & Company Worth It?

Strengths

✔ Proven ROAS & revenue growth
✔ Google Shopping and feed optimization expertise
✔ Responsive, detail-oriented account management
✔ Strong SEO + PPC integration

Weaknesses

✖ Occasional budget/fee misalignment
✖ Account manager turnover

Who Should Hire Them?

Hedges & Company is ideal for auto parts, motorsports, or powersports businesses looking for:

• Scalable paid ad strategies (especially Google Shopping).
• Long-term SEO growth.
• A hands-on, transparent agency with industry expertise.

However, clients should clarify fee structures upfront and maintain open communication about budget expectations.

The Bottom Line

With strong results in organic and paid growth, Hedges & Company delivers real value—if managed carefully. Their expertise in automotive marketing is hard to match, but ensuring contract clarity will help avoid hiccups.

Rating: 4.2/5