OpenMoves Review: A High-Performance Digital Marketing Powerhouse

Introduction

OpenMoves is a performance-driven digital marketing agency specializing in Paid Search (PPC), Paid Social, SEO, Creative, and Email Marketing. With a reputation for delivering measurable results, they cater to middle-market, high-growth brands looking to scale efficiently.

Key highlights of OpenMoves include:
✅ Google Premier Partner (highest tier)
✅ INC5000-recognized agency
✅ 40+ team members across the U.S. and Canada
✅ 100+ active clients in PPC & SEO
✅ Proven case studies in eCommerce, lead generation, and higher education

Pros & Cons of OpenMoves

✅ Strengths (What Clients Love)

1. Exceptional ROI & Performance

Clients consistently report significant improvements in key metrics:

• 30-50%+ increase in leads (PPC & SEO)
• 20-60% reduction in cost per acquisition (CPA)
• 344% increase in contracts (for one client in 90 days)
• Tripled advertising ROI for eCommerce brands

"Within the first 90 days, we saw a 30% increase in new client growth and a 5% reduction in CAC."

2. Strategic, Data-Driven Approach

OpenMoves doesn’t just execute—they optimize based on real-time insights:

• Custom PPC & SEO strategies tailored to business goals
• Continuous A/B testing for ad creatives and landing pages
• Transparent reporting with actionable recommendations

"They cut our PPC costs in half while improving lead quality. Their understanding of Google’s algorithm is unmatched."

3. Outstanding Client Service & Communication

Clients praise their responsiveness and collaboration:

• Fast email/Slack responses (often within minutes)
• Weekly or bi-weekly strategy calls
• Proactive adjustments based on performance

"Our account manager, Bradley, is one of the best agency partners I’ve worked with in 20+ years. He’s like an extension of our team."

4. Full-Funnel Marketing Expertise

Unlike many agencies that specialize in just one area, OpenMoves integrates multiple channels:

• SEO + PPC synergy (boosts organic rankings while running high-converting ads)
• Social media ad optimization (50%+ engagement increases reported)
• Email marketing automation (improved lead nurturing)

"They didn’t just run ads—they built a cohesive strategy that connected SEO, paid search, and social media."

❌ Potential Weaknesses (Areas for Improvement)

1. Onboarding Can Be Slow for Some Clients

A few reviewers mentioned that initial setup took longer than expected, likely due to OpenMoves’ thorough research process.

"The onboarding could’ve been faster, but they were clearly doing deep research—so it paid off."

2. Limited Strategic Marketing Beyond Digital

While OpenMoves excels in performance marketing, some clients wished for broader strategic consulting (e.g., branding, offline marketing).

"I wish they offered more high-level marketing strategy, not just digital execution."

3. Email Deliverability Challenges

A few clients noted issues with emails landing in spam folders, suggesting room for improvement in email marketing optimization.

"They’ve been great overall, but we still struggle with email deliverability."

Final Verdict: Is OpenMoves Worth It?

👍 Who Should Hire OpenMoves?

✔ Businesses needing PPC/SEO expertise with proven ROI
✔ Brands scaling lead generation or eCommerce sales
✔ Companies wanting a responsive, data-driven agency

👎 Who Might Look Elsewhere?

✖ Businesses needing traditional marketing (TV, print, etc.)
✖ Startups with very limited budgets (OpenMoves focuses on mid-market growth)

⭐ Overall Rating: 4.8/5

• Performance: 5/5 (Consistent, high-impact results)
• Service: 4.9/5 (Responsive, strategic, and collaborative)
• Value: 4.7/5 (Premium pricing, but delivers ROI)

"OpenMoves is the best agency I’ve ever worked with—and I’ve worked with a lot!"

Final Recommendation:

If you’re serious about scaling your digital marketing with a partner that delivers, OpenMoves is a top-tier choice. Their track record speaks for itself, and their client-first approach makes them a standout in the crowded agency space.