RMG Review: A Full-Service Digital Commerce Agency Driving Growth

Introduction

RMG is a full-service digital commerce agency specializing in B2C and B2B retail transformations. Their expertise spans creative design, development, DevOps, digital marketing, quality assurance, and strategy, helping businesses enhance their digital presence and customer engagement.

Key offerings include:
✅ Iterative design with user-testing & prototyping
✅ End-to-end app development (frontend, backend, APIs)
✅ Managed DevOps (security, compliance, hosting)
✅ Data-driven marketing (SEO, paid media, programmatic ads)
✅ Comprehensive QA testing (accessibility, performance)
✅ Growth-focused strategy (customer research, competitive analysis)

RMG’s agile approach helps businesses quickly scale digital channels while improving customer experience.

Pros & Cons: What Customers Say

1. Agile Development & Fast Prototyping

✅ "We quickly got a POC up with a new theme and look-and-feel."
Customers praise RMG’s ability to deliver rapid prototypes, allowing stakeholders to visualize changes early.

✅ "After every sprint, we could use the software they built."
Their iterative development ensures continuous progress, keeping projects on track.

🚀 Best for: Businesses needing fast MVPs or digital transformations.

2. Transparent Project Management

✅ "We had direct Jira access—same as their team."
RMG provides full visibility into workflows, sprint progress, and defect tracking.

✅ "Weekly reports showed if we were on/off target."
Clients appreciate real-time updates, burn-down dashboards, and milestone tracking.

⚠️ One drawback: Some executives struggled with non-traditional reporting (e.g., no Excel/printouts).

3. Strong Digital Marketing Insights (Underutilized)

✅ "They had great advice on marketing against competitors."
RMG’s data-backed strategies (Google Analytics, bid optimizations) impressed clients.

❌ "We didn’t leverage their marketing enough—wish we had."
Some businesses missed out by not fully integrating RMG’s marketing expertise.

4. Areas for Improvement

🔸 Executive Reporting: Some leadership teams prefer traditional formats (Excel, PDFs).
🔸 Pace Adaptation: Their fast, agile workflow may require adjustment for slower-moving enterprises.

Final Verdict: Should You Work With RMG?

👍 Strengths:
✔ Rapid prototyping & agile development
✔ Transparent project management (Jira, real-time updates)
✔ Data-driven marketing & competitive insights

👎 Weaknesses:
✖ Limited traditional reporting for executives
✖ Fast pace may not suit all corporate cultures

Who Should Hire RMG?

✅ Retailers needing digital transformation
✅ Startups/Mid-sized businesses wanting fast, scalable solutions
✅ Teams comfortable with agile workflows

💡 Pro Tip: Start with a small pilot project to test compatibility before full-scale engagement.

Overall, RMG delivers high-impact digital commerce solutions, though businesses should ensure alignment with their internal processes.